While there are certain feats that can be done once, and do not need to be repeated, most things we do well need to be repeated.
This is how we gauge consistency: whether a certain level of work or service is going to be there tomorrow, next week, and next month. There is a pattern of behavior that works to our advantage, and it’s that pattern that must be maintained. If not, it will work to our disadvantage. There’s little worse we could do than raise expectations, only to allow them to fall. It’s up to us to maintain that high level, if we expect to be recognized for that work.
Have you had experiences that have turned you on or off to a certain company or organization? Did you realize that they apparently were just a “flash in the pan” and not a legitimate force in the area? I would be interested in your experience.